North Star
A six-week sprint to help growing businesses rediscover their identity
“The Bends”
The dangers of rapid expansion.
Ambitious businesses grow quickly.
Before they know it, they have taken work that is slightly “out of their lane”.
Before you know it, you’ve lost sight of where the “lane” really is.
Is the niche you identified on day zero still relevant today?
Is what made your business special then still true today?
Transformation as you grow isn’t a bad thing.
Restlessness and a desire to stretch and grow are natural byproducts of ambition.
But they have implications for your brand that require consideration.
When you’re clear what you want to be known for, the way forward becomes clear.
Decision-making becomes easier.
Opportunities become more obvious.
That’s why we call it your North Star.
Recalibrate with
North Star
A six week “hard reset” designed to help you make sense of what your business represents today.
Make Better
Decisions More
Easily.
Should we go after that piece of business? Should we partner with that brand? When your brand's narrative is clearly defined, it acts as a guiding light.
Pitch
with Greater
Confidence.
Being able succinctly to define what you stand for and what you are trying to achieve is key to attracting new customers and new investment alike.
Empower
your team.
The clearer your team are on where your business is headed, the better they can support you with ideas to help you get there.
North Star:
Project Overview
-
Thorough Discovery phase to genuinely understand your business, its context and its opportunities for future growth.
Includes stakeholder interviews (internally and optionally externally if desired).
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Positioning Statement
Narrative
-
Personality
Promise
Platform
To get started,
get in touch.
lcenokes@gmail.com
+44 7811 350 332