Luke Nokes, Brand Strategist and Marketing Consultant.
Brand clarity for growing businesses.
I help founder-led and scaling businesses sharpen their proposition, messaging and strategic narrative when they’ve outgrown the way they describe themselves.
15+ years of experience across startups, scaleups, governments and global brands.
Luke Nokes
Brand Strategist, trained at M&C Saatchi.
Helping growing businesses sharpen their proposition, messaging and strategic narrative.
Previous work includes the UK Government, Dubai Tourism, Airbus, Adfin and March AI.
Is your proposition making growth harder than it needs to be?
As businesses scale, they often outgrow their proposition. A gap emerges between the present reality of their business and the way that business describes itself across their owned, earned and paid channels. Closing that gap can support:
IMPROVED SALES metrics in terms of deal size, velocity and conversion rates.
IMPROVED REFERRALS because a clearer proposition makes it easier for your customers to recommend you to their network.
EASIER DECISION MAKING across the business, because a clear proposition gives everyone a North Star to follow.
What I can do for you.
Sharpen the proposition.
Clarify what the business does, who it is for, why it matters and what makes it distinctive.
Create shared language.
Give leadership, sales and marketing a clearer way to describe the business consistently.
Clarify the complex.
Make specialist or evolving businesses easier to understand, buy from and recommend.
The Brand Proposition Sprint.
A focused four-week sprint for growing businesses whose offer, audience or ambition has moved on, but whose website, sales story or messaging has not quite caught up.
What you get:
Sharpened proposition
Strategic narrative
Brand foundations
Messaging framework
Final clarity pack
Who it’s for.
Founder-led businesses.
Where the strongest version of the story still lives in the founder’s head.
Scaling companies.
Where growth, new markets or shifting buyers have stretched the existing story.
Specialist service firms.
Where the expertise is strong, but the proposition has become too broad or hard to explain.
Senior brand strategy, without the agency machinery.
I’m Luke Nokes, a brand strategist trained at M&C Saatchi with over 15 years’ experience helping organisations sharpen their positioning, proposition and strategic narrative.
Previous work includes Department for Business & Trade, British Council, Dubai Tourism, Airbus, Adfin and March AI.
Not sure whether this applies to your business?
Book a free 30-minute Proposition Review. No preparation needed, no obligation afterwards — just an outside-in view on where your proposition feels sharp and where it may be drifting.