About Luke Nokes
M&C Saatchi-trained brand proposition consultant helping businesses say what sets them apart and grow with clarity.
I work with leaders who want their proposition, messaging and strategic narrative to reflect reality, resonate with the right customers and drive commercial impact.
I believe clarity changes everything.
My career began in advertising, trained at M&C Saatchi, one of the world’s leading creative and strategic communications agencies. That foundation taught me the power of a clear idea, the discipline of strategic thinking and the craft of turning complexity into compelling communication.
Over the past 15+ years, I’ve worked with startups, scale-ups and established organisations across a wide range of sectors. The common thread is helping leadership teams uncover what truly differentiates them, articulate it simply and bring it to life across their business.
Today, I partner directly with leaders to build propositions and narratives that align teams, sharpen focus and create momentum.
Project & Client
Experience
15 years in the world’s biggest independent creative agency - M&C Saatchi.
Grew a new account into the flagship UK agency’s single biggest client.
Client relationships lasting more than a decade.
Strong international experience and proven track record taking brands global.
My campaigns have run in over 90 countries worldwide.
Start with a free 30-minute Proposition Review.
A no-commitment conversation to explore where your current proposition is sharp, where it may be drifting, and whether a focused sprint could help.
No preparation required beforehand.
No obligation afterwards.